New look for Lifestyle Express
The new grey fascia has been designed to generate real kerb appeal for its convenience stores, offering a clean, fresh feel with updated internal and external graphics. The new design stays true to the popular, recognisable Lifestyle Express branding, but with a contemporary colour as an alternative to the traditional blue and green.
Stuart Johnson, Landmark Wholesale Retail Controller said: “This new-look premium store format offers the very best of Lifestyle Express: high-quality stores with the best products at the best prices, providing shoppers with a fantastic shopping environment and a genuine alternative to the multiples and discounters.”
“We know how important it is to make a great impression in a highly competitive retail environment and with this new design we’re offering real stand-out appeal. With our premium store formats, Lifestyle Value and Lifestyle Extra, our retailers have the perfect format to best reflect their trading locations.”
“We know that on average, independent retailers achieve a 30% increase in retail sales after joining Lifestyle Express, and with our latest design, it’s clear that Lifestyle Express offers retailers the whole package: a great look and feel for our stores, a packed promotions programme, a proven Core Range, industry-leading planograms and regular Cash Back to reward retailing excellence.”
Several stores have now been converted to the new grey fascia, including Uzair Ali’s Lifestyle Extra store in Motherwell, Lanarkshire. The store held a grand opening which proved a huge hit with the locals, featuring a bouncy castle, face painting, a Scottish piper, great deals and promotions and a queue that stretched down the road. The first 50 customers through the door also received a bag for life packed with Lifestyle own brand goods.